I'm passionate about building things - building brands, building experiences, building tribes. When someone chooses to spend their hard earned dollars on something you've had a hand in creating, there really is no better feeling. I've been fortunate enough to work with some great companies in cannabis, energy drinks, spirits, and beer.  I've created brands from scratch, rebranded existing brands, and nurtured legacy brands.

When I'm not working, you can find me in the ocean, on a mountain, or riding around the streets of LA.